Organizational Background

Founded in 2017, Make the Road Action Nevada (MRA-NV) has grown into one of the most 

trusted, effective grassroots organizations in the state. We build power with working-class, immigrant, and Latine Nevadans through year-round, multilingual organizing across urban, suburban, and rural regions. Our members don’t just mobilize during election cycles, they lead campaigns, shape policy priorities, and shift the narrative about what’s possible in Nevada. In a time of deep political uncertainty, our model of community-rooted leadership is more essential than ever.

Our Impact in 2024

In 2024, we ran the largest grassroots electoral program in our history, contacting over 1.2 million voters and engaging more than 20% of the entire registered electorate. Voters who received both a door and phone contact turned out at 72.25%, beating modeled turnout by 4.6 points. We didn’t just turn people out—we brought new leaders into the movement.

We also shaped the narrative. Our members were featured in nearly 2,000 media stories, reaching over 7.3 billion in potential audience in Spanish and English media, with national coverage on immigrant rights and economic justice. That level of reach is rare for a state-based grassroots group, but it’s what happens when communities are trusted to lead.

Looking Forward

We are expanding our rural organizing model by hiring and retaining long-term staff in places like Pahrump and Winnemucca, where significant pockets of Latine and immigrant workers have been largely, if not completely, ignored in past years. This work takes time. If we want trusted relationships and turnout capacity in rural Nevada next year, we must start now.

We are investing in digital storytelling and engagement, ensuring our members’ voices break through the noise on platforms like Instagram, Facebook, and BlueSky. Disinformation, especially in Spanish, is one of the biggest threats to voter participation. Our digital infrastructure helps fight that in real time. We also work regularly with our state Comms Hub and partners to ensure our messaging is consistent, impactful, and aligned.

We are doubling down on relational organizing, training our members local block captains to reach their neighbors and mobilize their communities. Our model creates neighborhood-based networks that can persist beyond any single election. In 2024 alone we added 20,000 supporters to our ranks who we continue to contact and develop into members and leaders in the movement,

We are building people power through organizing campaigns rooted in climate justice, reproductive freedom, economic justice, and housing. Engaging Latine and immigrant communities now helps ensure they’re not only voters next year, but leaders in shaping the future of our state.

The Need

2025 is a critical building year. The outreach, leadership development, and narrative groundwork we lay now will directly shape who turns out and, ultimately, who has power come 2026. If we wait until next year to rebuild, it will be too late. We risk showing up to the most consequential election cycle in a generation without the team, trust, or infrastructure we need. 

Our 2025 budget is $5.5 million, and we’re currently working to close a $850,000 gap. We know what works: organizing that’s trusted, consistent, and deeply rooted in our community. Your investment now ensures we don’t just show up in 2026 and beyond. We lead.